Who We Are

Natascha Crandall, Ph.D. | Amanda Rosenburg, M.A.

Kasey Powers, M.A. | Joy Yoon, M.S.


Natascha CrandallNatascha Crandall, Ph. D.
President

Dr. Natascha Crandall is a psychologist and educator with a special interest in enhancing children’s growth and development through the power of media. She is the founder of Crandall Consulting, LLC.

Natascha has considerable experience in children’s media. Prior to forming Crandall Consulting, she assisted and directed the education, research, and outreach activities for a number of hit shows that have aired on various networks including: Nickelodeon (Bubble Guppies, The Backyardigans, The Wonder Pets, LazyTown), Noggin (Oobi), Playhouse Disney (Go Baby), and CBeebies (Sesame Tree).

Natascha received her Doctorate in School Psychology from Teachers College, Columbia University. She also holds a Master’s degree in Rehabilitation Counseling from the University of Maryland, and a Bachelor’s degree in Developmental Psychology from the Pennsylvania State University.

As Crandall Consulting continues to grow its international arm, Natascha has gotten some exciting travel opportunities. While she enjoys discovering new places and meeting new people, she has realized that she is far from an expert traveler and is definitely more of a homebody than she cares to admit.

Although Natascha would say that she is a New Yorker at heart, the truth is that she resides in New Jersey with her tech savvy husband, two media loving/addicted children, and one horrible, naughty, very bad cat.

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NATASCHA CRANDALL, PH.D.

8 Martha St.,  Woodcliff Lake, NJ 07677    201-937-0960
natascha@crandallconsulting.org

SUMMARY

Children’s Media Research and Educational Consultant with experience in project management, curriculum development, script review, and formative research for games and children’s television programs including: “Peter Rabbit.” “Driftwood Bay,” “The Octonauts,” “Quick Quack, Duck!” “Bubble Guppies,” “The Backyardigans,” “The Wonder Pets!,” “Go, Baby!,” “LazyTown,” “Oobi!,” “The MiniMities,” “Engie Benjy,” and Sesame Workshop International Co-productions: “Sesame Tree,” “Shara’a Simsim,” “Alam Simsim,” and “Hikayat Simsim,” In addition, experience with teaching at the graduate level and almost ten years of experience providing therapy in clinical and school settings.

MEDIA EXPERIENCE

Crandall Consulting, LLC
President

Woodcliff Lake, NJ
2010-Present

Manage the educational, research, and outreach activities for various projects in the US and UK. Recent clients include: Zodiak Kids, Silvergate Media, Nick Jr., Sesame Workshop, Sixteen South Productions.

  • Develop and create curriculum for potential children’s television shows.
  • Review the curriculum and educational content for various interactive and media-based products.
  • Conduct formative research activities with children and families to improve a product’s appeal and educational potential.
  • Consult with creators and producers regarding ways to improve the educational content of products and television shows.
  • Evaluate the appeal of toys geared towards certain age groups.

Sesame Workshop
Assistant Director of Research

New York, NY
2010 to 2011

Managed the educational, research, and outreach activities for 4 Sesame Workshop international coproductions: “Sesame Tree” (Northern Ireland), “Shara’a Simsim” (Palestine), “Hikayat Simsim” (Jordan), and “Alam Simsim” (Egypt).

  • Successfully built in-country capacity by training local staff to implement plans for educational content development and research.
    • Created training modules for all international co-production educational content specialists to teach the nuances of reviewing scripts, editing live action films and animations, and consulting while in studio.
    • Oversaw the formative research activities and reviewed all outreach materials and book publications.
    • Reviewed the curriculum and educational content in all scripts for four co-productions.
  • Provided direction on research design, analysis, and report writing with external research vendors for summative evaluations and viewership studies.
  • Assisted in creating large scale grant proposals for projects in the West Bank, Jordan, and Pakistan.
  • Created weekly, monthly, and quarterly reports to grant funders, including USAID and Northern Ireland Screen.

Insight Research
Freelance Educational Consultant

New York, NY
2009

Educational consultation for “The Octonauts,” created by Chorion Silver Lining.

  • Designed the formative research instruments for 4 episodes.
  • Analyzed data from storybook research to make formative recommendations.
  • Reviewed 38 scripts to ensure the content was developmentally appropriate, supported the curriculum, and was comprehensible across the target age range of 3-5 year olds.

Nickelodeon
Director of Research

New York, NY
2007 to 2009

Educational consultation, data collection and analysis, and development of formative research recommendations for “Bubble Guppies.”

  • Designed and oversaw formative research activities for 20 episodes of “Bubble Guppies.”
  • Analyzed data from storybook and animatic research to make formative recommendations.
  • Presented research results to the creators, producers and network executives.
  • Reviewed all scripts to ensure the content was developmentally appropriate, supported the curriculum, and was comprehensible across the target age range of 3-5 year olds.
  • Managed the research department and supervised a group of 4-5 employees.

Nickelodeon
Curriculum Consultant

New York, NY
2007 to 2008

Educational consultation for Season 4 of “The Backyardigans.”

  • Consulted with creators and producers and provided recommendations to improve the educational content of 20 episodes.
  • Reviewed scripts to ensure appeal and age-appropriateness of 20 outlines and 20 scripts.

Little Airplane Productions
Associate Director of Research

New York, NY
2003 to 2007

Research coordination, curriculum development, educational consultation, data collection and analysis, and developed formative research recommendations for various shows on Nick Jr., Noggin, and Playhouse Disney.

  • Educational consultation and research coordination for 80 episodes of “The Wonder Pets!”
  • Designed and oversaw formative research for a potential series for The Disney Channel.
  • Coordinated all research activities for various episodes of “Go, Baby!”
  • Collected and analyzed data to make formative research recommendations for various episodes of “Engie Benjy,” “LazyTown,” and “Oobi!”
  • Developed and wrote the curriculum for a potential children’s television show.
  • Coordinated all research activities for a game targeting preschoolers and parents, developed by The Cranium Company.

TEACHING EXPERIENCE

Fordham University, Lincoln Center
Adjunct Professor

New York, NY
2007 to 2011

  • Researched and developed the curriculum for a new class entitled “Advanced Seminar on Preschool Interventions.”
  • Taught 18 graduate students the fundamentals of developing preschool interventions.
  • Evaluated the performance of graduate students and make recommendations for program continuation.

Teachers College, Columbia University
Guest Lecturer/Teaching Assistant

New York, NY
2006

  • Researched and developed the curriculum for a new class, “Consultation in the Schools.”
  • Taught graduate students the fundamentals of conducting group therapy.

PROFESSIONAL AFFILIATIONS AND HONORS

  • New York State certified School Psychologist
  • Dissertation: Substance Use Trajectories Across the Middle School Years: An Analysis of Modifiable Risk Factors-Earned title of “Dissertation with Distinction” (Awarded to less than 10% of students)
  • National Association for the Education of Young Children (NAEYC), Member
  • American Psychological Association Conference Presentation, 2007
    • Substance Use Trajectories in Middle School: Effects of Early vs. Late Onset
    • Substance Use Trajectories Across Middle School: Modifiable Risk Facotrs

EDUCATION

Teachers College, Columbia University
Doctor of Philosophy in School Psychology

New York, NY
2006

Teachers College, Columbia University
Master of Education in School Psychology

New York, NY
2004

The University of Maryland
Master of Arts in Rehabilitation Counseling

College Park, MD
1996

The Pennsylvania State University
Bachelor of Science in Psychology

University Park, PA
1994